Vasilis Stavrou is PhD Candidate at the Department of Management Science and Technology of the Athens University of Economics and Business. Apart from Business Analytics Lab, he is also researcher in the SCORE team of the ELTRUN Research Center, where he participates in projects funded by the EU and other projects of the private sector that require cooperation with the retail industry. His research areas are IoT and Business Analytics while his PhD examines the leveraging of indoor positioning techniques to support decision making in the retail context. In the last years he has also worked as a researcher has publications in the area of Social Media Intelligence. He holds a diploma degree in Computer Engineering from University of Patras and an MSc (with honors) in Information Systems from Athens University of Economics and Business. His interests focus on Business Analytics, Business Intelligence, Shopper Behavior, Data Mining and Machine Learning.