Sofia Gkika is a PhD Student at the Department of Management Science and Technology, Athens University of Economics and Business, Greece. Sofia holds a BSc. from Computer Science Department from University of Crete (UOC) and a MSc. from Information Systems from Athens University of Economics and Business (AUEB). She is also member of ELTRUN Research Center at AUEB and more specifically research officer in the IML group of the ELTRUN, in which she has worked on projects including Horizon projects with focus on UI/UX and persuasion design and recommender systems. Sofia’s research interests lie in the areas of personalization, persuasion and UI/UX design.