Chris Lazaris is a member of the Laboratory Scientific Faculty in the Department of Management Science and Technology, School of Business, at the Athens University of Economics and Business (AUEB). He is a researcher of the eBusiness Research Center (ELTRUN) of AUEB and the Interactive Marketing & Electronic Services (IMES) research group, having participated in numerous EU funded R&D projects. Also, he is a PhD candidate of the Department of Management Science & Technology studying the fields of Omnichannel Retailing & Consumer Behaviour, following a multidisciplinary scientific approach. His research interests focus both on Social (Environmental Psychology, Marketing, Retailing, Behavioural Sciences) and on Applied Sciences (E-Commerce, Mobile Commerce, Human-Computer Interaction, Pervasive Information Systems, Internet of Things). He holds a BSc in Physics from the National & Kapodistrian University of Athens and a MSc in E-Commerce (MBA equivalent) from the Athens University of Economics & Business, achieving distinctions and honors. In the past, he has worked as a Business Consultant in Retailing and Information Technology companies.