The main objective of GRECA Trustmark and Ecommerce Europe Trustmark is to increase consumers’ trust in electronic market. After a successful evaluation, each e-shop receives a budge which is recognizable by the Greek, as well as the European market. The evaluation is based on 120 criteria and is conducted by ELTRUN researchers. The criteria are divided into 12 categories relevant with legislation, Code of Ecommerce Ethics, site usability and best practices.
More information is found on www.trustmark.gr