Phd Canditate :

E-mail :

Supervisor :

Alexis Alexakis

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Assoc. Professor G. Lekakos

PhD Thesis Abstract

This research draws upon the idea that the recent advancements of technology, psychophysiology (heart rate, skin conductance response, body temperature, respiration rate, etc) and neurophysiology (electroencephalography, functional magnetic resonance imaging, etc.) present a tremendous opportunity for the Information Systems scholars to advance Information Systems research, by complementing existing sources of research data with data captured directly from the human body. It is also aligned with the increasing interest in the IS community about how cognitive neuroscience literature can inform IS research, coined as NeuroIS – “the idea of applying cognitive neuroscience theories, methods, and tools to inform IS research” – and focuses on how these principles can be applied to examine emotional and behavioral responses.